Strategy Development and Market Entry
Kanect Group can assist you in entering any of the major markets where our team have both in-depth experience and a geographic presence. Our comprehensive market entry plan addresses all the key issues involved in preparing for a new and unknown market, including unique market characteristics, profiles of key customers and competitors, product positioning, competitive analysis, pricing, channel and direct sales strategies, support requirements, and more. We will estimate the investment required, and the timing of key events. Should you decide to enter the market, we are available to drive and support your marketing and sales activities
Your goal may involve much more than sales, such as for example a strategic alliance with a key company in your sector. That alliance may be in the form of a simple agreement to cooperate, or be much closer platform partnership where your product is integrated into the partner's solution and offered to the market through their sales channels. We can meet with your potential partner to make the pitch, identify the most appropriate structure to meet your goals, assist you in negotiating the agreement and work with your attorneys to document and close it. If the alliance also includes an injection of capital, we can perform the valuation and related work to support the transaction.